It almost goes without saying that one-to-one marketing is the major goal of all marketing. I'm not so sure it's a good idea?

One-to-one marketing has been a distant promise for years. After all this time, we have to wonder... is it even possible?

For the last couple of years, podcasting has been steadily gaining in popularity. And the buzz is exceeding even that. As this medium emerges, what role can it play in business?

Last time, we looked at the difference between synchronous and asynchronous communication media. This time, we'll look at using those styles.

I divide all communication tools into 2 styles: synchronous and asynchronous. What is each? And what is each good for?

It's very popular these days to tout the rise of the design culture. For some, it's the stage past the information age. Even organizations need designing. What's at the root of this feeling?

It's easy to turn to Google for help, whether with reference information or a phone number. Indeed, the increasing use of Google to learn anything has led to the verb *googling*. But, is this a good thing?

Plenty of clients have problems, and there are plenty of companies to solve those problems. So, why does *that* company get the work for *that* company?