The new tools are pretty exciting. Podcasting, blogs, vcasting, and so on. And they aren't too hard to create for someone who is dedicated. But, are they easy to consume?
It seems—no matter how many sites I see or create—that the global navigation is almost always the same. Is this a coincidence? Or is information architecture much more of a "global" concern than a project concern?
The other day, I had jury duty. It's pretty normal and unremarkable in itself. I did, however, make some interesting observations about their communications.
Everyone knows that any successful business has an abundance of good, qualified leads. The question is how to get them. Who's responsible? Sales or Marketing?
Even if we could achieve one-to-one marketing in practice, and even if anyone wanted it, I maintain that it's still mass marketing. It is not possible to market at this level.