What's Wrong With Authenticity

There has been a lot of talk lately about authenticity, esp. authentic leadership and authentic brands. It all seems very straightforward, but the concept of authenticity is much more complex.

Branding Requires a Philosopher (Part 1)

Good branding creates an understanding of the essence of the company. Just as a writers characterization allows the reader to grasp the true essence of the individual (whether fictional or nonfictional), the brander must establish the true nature of the company.
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